The Copenhgen bigwigs need look no further than the eBay model to massively cut global warming.
Let's say that 50% of carbon emissions result from making stuff to be consumed by our MTV cum iphone, having-it-all, OTM generation. eBay is the epitome of how this same generation will reduce the need to make more stuff. Ditto for the likes of freecycle, and now the non-virtual version - the 'Living and Giving' charity shop opened up by Mary Portas.
There is already so much stuff out there. Surely there is no need to make yet more puffball skirts, legwarmers, bug-eyed sunglasses, sofas, beds, garden furniture etc, etc. Any mechanisms to encourage the recycling of all this stuff, and the low-carbon logistics to get the stuff to those that want or need it, should be promoted endlessly. Especially when it is also commercially attractive to the owners and the wanters of all this stuff.
We will only change our behaviour when it is in our own interest to do so. eBay, freecycle and the likes can make this happen.
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