OK, so you may have clicked from a couple of posts ago, that I just started reading Chris Anderson's book - I know I'm a bit late, but to be fair I bought it yonks ago, and have only just found time to pick it up. It also fell down the reading list order because it was hardback - way too heavy for modern-day, stingy, air baggage allowances!
Apart from being an easy read, full of consumer brands and products that I, and most readers can easily identify with, it's just soooo common sense. The kind of book that has you nodding, smiling and saying to yourself "Oh yeah.." in a sort of light bulb-moment way.
I love the way it was compiled - almost with an open source approach - with lots of view, opinions (both expert and consumer), taken into account. This has probably resulted in the concepts being so clearly explained and illustrated.
My biggest question is why I haven't noticed The Long Tail economics having a massive impact on the way record labels develop and promote new music. I assume there must be more to it than simply giving the kiss of life to the back-catalogue cash cows?? Anyhow, I have a theory, but for once I'm going to suspend judgement and keep reading.
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